Since 2013, China's Internet financial industry has grown rapidly. As of February 2015, the normal-operating Internet financial platforms nationwide had been nearly 1700. Despite the industry booming, due to lower entry barriers, diverse models and lack of supervision, the platforms present uneven qualifications, with frequently occurring problems such as fraud, bad debts, overdue, cash-withdrawal difficulties, business termination and runaway boss. Once the platform emerged risks and boss runaway, it not only brought heavy losses to investors, but also cast a huge shadow on the industry development.

     As part of the Internet financial industry, Suishirong, together with Far East Holding Group and its 200 up & downstream enterprises, jointly released a declaration of financial internet industry security. Suishirong says that to resolve the chaos of Internet finance needs all efforts from regulatory authorities, enterprises and investors.

    Suishirong calls on the governments and regulatory authorities to launch regulatory rules as soon as possible, requiring being clear about regulatory authorities and further strengthening regulatory rules as well. For platforms in different operating modes, it is necessary to consider conducting classified supervision and set different entry standards.

     Suishirong stresses that Internet financial platforms should maintain the bottom line, improve risk-control level, and seek development in the context of controlling the risks. Internet financial institutions only need to provide risk assessment, loan counseling and other services, not allowed to occupy, collect and acquire, divert, control customers’ invested funds. Internet financial information intermediaries should completely separate their operating capital from the funds of lenders and borrowers that they serve, which must have sufficient own funds for operating to cover basic costs, and ensure that even if there is no new business growth or business termination.

    Compared with the rapid development of the domestic Internet financial sector, ordinary investors obviously lack enough financial knowledge and risk education, therefore Suishirong feels it has become urgent to educate Internet financial investors, which is not only an important institutional infrastructure construction for financial market, but also needs mutual efforts and collaboration, while self-regulatory organizations and Internet financial platforms have the advantage of close to investors, and thus bears more direct responsibilities.

    "Suishirong", the first Internet financial platform to really implement "compensation in advance" for principal guarantee scheme in China, has been focusing on the listed companies’ supply chain finance since online, allowing for each borrowing to be based on real deal through all information analysis on the supply chain including big date of trading, finance, investment and logistics. Such a mode may ensure transparency of funds flow and that the funds flow directly to real economy, so that the credit risk could be reduced to the minimum level. "Suishirong" adheres compensation in advance and launched "principal guarantee scheme", even if there is any bad debts arising at any time, it will still complete the compensation in advance to ensure the investor interests. Suishirong owns an excellent founding team, whose operating was initiated jointly by top executives from the world’s three major investment banks including Goldman Sachs and Merrill Lynch, to build professional quality and lower down investment risks. Suishirong will stick out to posing the highest and most stringent industry standards on itself, and providing services to the majority of investors.

     During the two sessions in 2015, Chinese Premier Li Keqiang said that, Internet new finance need to be supported in development promotion, making the growth of the Internet finance to be finally "under the sun". As a new network lending model, the rapid growth of Internet financial industry has both achievements and problems, with co-existing of the opportunities and risks, so the regulatory measures are necessary to promote the industry development at a better and faster pace, which can also protect the interests of consumers and prevent risk spillovers. In addition to government regulation that plays a key role in guiding and regulating, corporate self-discipline and investor education are also vital and imperative. Only through multi-measures and joint efforts could let the Internet financial industry to meet another peak of development.